Dr.Rattana Panriansaen, Associate Dean for Administration and lecturer in the Aesthetic Health Science Program, College of Allied Health Sciences, Suan Sunandha Rajabhat University, Samut Songkhram Campus,

organized the first workshop on "Spa Entrepreneurship and Thai Spas in the Digital Age" on October 10, 2026, at TK Palace Hotel, Bangkok.

The aim was to enhance knowledge and develop the potential of spa and health business entrepreneurs, enabling them to adapt and manage their businesses effectively amidst changing consumer behavior and technology in the digital age.

Mr. Phuwadol Mungjitthamman, CEO and co-founder of ThaiHAND Massage, was invited as a guest speaker to lecture on "Modern Spa Business Management," sharing his knowledge and experience in spa business management.

The activity focused on integrating knowledge in health science, business management, digital technology, and service standards to empower entrepreneurs to apply this knowledge in developing service quality, upgrading establishment standards, and building sustainable competitiveness for the Thai spa business.